The description leads with what it prevents
Not what the tool is — what happens to you without it. The first paragraph is the "Missing (Mono Script)" story, because that is the sentence a Unity publisher recognises. Then the full list of what blocks publishing, then plainly what it does not do.
The cover says what the thing is at thumbnail size
The first version was our mascot, which is honest and tells a buyer nothing — it is the same picture on every page of this site. The one on the listing now draws the product: a package being inspected, with the word lettered by hand rather than a logo reproduced, because reproducing someone's trademark in generated art is both a legal question and a guaranteed mangling.
It is free, and nothing about it is sold
Charging for the thing that makes other people's assets sellable would be charging for our own quality bar. It is also the on-ramp: the tool is worth more to us installed than sold.
One file, replaced rather than accumulated
Each release replaces the previous download instead of adding a version nobody wants to choose between. The buyer gets the current build, and there is no page on which they have to guess which one is current.
It went through our own gate, and our own gate refused it
Publishing it runs the same check every seller passes — exempting our own listing would be the least defensible thing available to us. It came back with one advisory finding: no demo scene, which an editor tool does not have. We left the finding standing rather than adding an exception for ourselves.