Most barbershop and grooming sites end at a services list and a phone number — a page you skim once and forget. LUMORA starts where those sites stop. Its centerpiece, The Grooming Lab, is a live haircut configurator: visitors dial in cut, length, fade, texture, finish, and beard style and watch a real, generated preview redraw itself instantly — no swapped photos, no video loop, an actual layered illustration responding to their choices. They can even hold their own photo up beside it for reference. It doesn't feel like a template with a booking form bolted on; it feels like a fashion-campaign microsite that happens to end in a confirmed appointment.

Live demo: https://lumora-grooming.netlify.app/

Everything around the Lab is built to keep that same editorial tension going. The Style Journey is a short, no-account, no-AI quiz that recommends a starting look from a visitor's aesthetic, routine, and presence — a personal entry point instead of a wall of thumbnails. The Style Archive catalogues ten signature cuts, each with its own detail page, maintenance notes, and recommended products. The Artists section profiles the studio's stylists with their specialties and signature looks; the Service Menu breaks each session into a five-stage ritual from consultation to finish; the Studio page is an atmospheric walkthrough of the physical space; the Journal carries original long-form editorial pieces; and the Grooming Kit showcases companion products. Every one of these is cross-linked — a style points to the artists who cut it, the products that maintain it, and a direct path to booking — so a visitor never hits a dead end. It all funnels into a guided, five-step Booking flow that carries the visitor's exact configuration, chosen artist, and service straight through to a confirmation screen with a live price and chair-time estimate.

Despite the depth, there's nothing to wire up to make it yours. There is no backend, no database, and no CMS anywhere in the project — every hairstyle, artist, service, journal post, product, and FAQ entry lives in a plain, fully typed TypeScript file under data/. Rename a field, add a hairstyle, or swap a photo without touching a single line of component code; the shape of every entity is documented so TypeScript itself points you at anything you missed. Brand colors, fonts, and copy are each centralized in one place, so a full re-skin to a different brand is realistic, not theoretical.

Under the hood: Next.js 15 (App Router) + React 19 + TypeScript 5 in strict mode, Tailwind CSS 3, Framer Motion 12 for interface transitions, GSAP 3 with ScrollTrigger for scroll-driven sequences, and React Hook Form + Zod for validated forms. What you get:

- Full, unobfuscated source code for every page, component, and data file

- Every page statically generated — fast by default, trivial to host anywhere

- Reduced-motion, keyboard, and touch support built in throughout, including a desktop-only custom cursor that gracefully disables on touch

- SEO groundwork already in place: per-page metadata, sitemap, robots.txt, and Article/FAQPage JSON-LD

- Two production-ready forms (contact + booking) built around a swappable submit function, ready to connect to a real backend in one place

- A written Customer Guide and Customization Guide covering every data file, color token, and animation layer