No entrepreneur rises from zero to the top without learning the language of the deal. A deal is not just a contract; it is a way of seeing the world - a world in which every conversation is an opportunity, every competitor is a reference point, and every crisis is a hidden gateway to new opportunities.

Regardless of the political judgments made about him, Donald Trump is one of the most recognizable figures in the world of deals and personal branding in modern times. His path - from huge real estate projects in Manhattan to bankruptcies and restructurings, from the world of television to the White House - is a rare example of how a name can be transformed into a brand, and a brand into a strategic asset.

This book is not intended to be heroic or condemning. Its goal is to extract a thought pattern: a set of habits, decision-making principles, and negotiation strategies that can be examined, criticized, and ...