Product Description
A practical, editable AI configuration pack built for founders, growth marketers, copywriters, and agency teams using Claude Projects. This resource provides 12 role-specific XML system instructions and a customizable Brand Context knowledge file template formatted in Microsoft Word so you can configure dedicated marketing workspaces without generic AI fluff.

What you receive:

• 1 Word Document File (.docx): A fully editable, formatted file containing a setup guide, an overview directory table, 1 knowledge base template, and 12 structured system prompt blocks.

• 1 Master Brand Knowledge Template (KB-00): A fill-in-the-blank brand context template covering ICP frustrations, offer architecture, proof points, and banned AI vocabulary.

• 12 Role-Specific System Instructions: Complete XML-tagged instruction blocks ready to paste directly into Claude's "Set project instructions" field.

Document Contents:

• Foundation Asset (KB-00): Master Brand Context Knowledge Base template (brand_context.md) with bracketed placeholders for positioning, ICP objections, and strict writing constraints.

• Part I – Strategy, Copy & Paid Acquisition (Instructions 01–04): Chief Marketing Officer (CMO) & GTM Strategist, Direct-Response Landing Page Copywriter, Paid Social & Meta Ads Creative Director, and Technical SEO & Topical Authority Architect.

• Part II – Retention, Organic & CRO (Instructions 05–08): Lifecycle & Retention Email Strategist, LinkedIn & X Executive Ghostwriter, Conversion Rate Optimization (CRO) Auditor, and Customer Research & Voice-of-Customer (VoC) Analyst.

• Part III – Launches, Video, Editing & Analytics (Instructions 09–12): Product Launch & Go-To-Market (GTM) Manager, YouTube & Short-Form Video Script Producer, Brand Voice Editor & Anti-AI Fluff Filter, and Marketing Analytics & Attribution Strategist.

• Deployment Guide: 4 configuration habits for isolating project contexts and chaining editorial passes.