GetlyGuides & Tutorials
Ad Kill-or-Scale Decision System
Pre-written kill/scale decision protocol for small-budget advertisers: per-ad-set verdicts, break-even ROAS, and testing budget.
Product Description
Stop funding losers for weeks — and stop panic-killing winners on day two.
If you run ads on a small budget with no media buyer, you know this pain: an ad set burns cash for weeks because "lifetime average looks okay"... while the one that could have worked got killed out of panic on day two. Every day without kill rules is tuition paid to the ad platform.
The Ad Kill-or-Scale Decision System is a pre-written decision protocol for small-budget advertisers (Meta, TikTok, Google — $10–$100/day). You set your target CPA once. Then the workbook tells you, per ad set, exactly what to do: KILL, KEEP TESTING, or SCALE — with the rule that fired, color-coded.
WHAT'S INSIDE: Ad-Kill-Scale-Workbook.xlsx — Setup (target CPA, AOV, margin → break-even CPA/ROAS auto) / Kill Rules (per-ad-set verdicts) / Break-Even ROAS calculator / Testing Budget allocator (up to 8 ad sets) / Decision Log. Plus Kill-Rule-Playbook.md (4 rules with cited sources), Creative-Fatigue-Checklist.md, Daily-10-Minute-Routine.md, README.md.
Honest proof: every formula verified by real spreadsheet recalculation; tested against 10 hostile inputs with zero error cells. The rules are sourced from published practitioner kill criteria (cited in the playbook). What this is NOT: a guarantee of profitable ads. It stops you from funding losers and panic-killing winners. $29 one-time, commercial license, instant download.
What you get
1 file · 3.01 MB
- ad-kill-scale-system.zipZIP · 3.01 MB
Guides & Tutorials
Ad Kill-or-Scale Decision System
Pre-written kill/scale decision protocol for small-budget advertisers: per-ad-set verdicts, break-even ROAS, and testing budget.
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Frequently asked questions
Do I get access instantly?
Yes. This is a digital product - you can download it right after checkout, straight from your library.
Can I use it for commercial projects?
Yes. Commercial use is allowed: use it in your own business and in things you sell. You may not resell or redistribute the file itself.
What's your refund policy?
You're covered by a 30-day money-back guarantee. If something isn't right, request a refund from your order and the Getly team reviews it.
What file formats and sizes will I get?
You'll download 1 file - ZIP - 3.01 MB in total.
Do I get free updates?
Yes - when the seller ships a new version, you can re-download the latest files from your library at no extra cost. Check the changelog for recent updates.
Price
$29.00
