Why a Getly sale now ends after thirty days

A crossed-out price is a claim. It says to the buyer: this used to cost more, and today it costs less. On 26 September 2026 30.61% of paid listings on Getly showed a crossed-out price, and nothing required any of those "sales" ever to end, or the "was" price to be one the product ever had. From that day, a new rule decides what a crossed-out price on Getly is allowed to say.

The rule, in four sentences

It applies to crossed-out prices set from 26 September 2026 onwards, on new listings and on edits to existing ones:

• The crossed-out price must be above the price you are selling at. A "was" price equal to or below the current one is not a discount.
• It must be a price the product really had: at most the lowest price the listing had in the previous 30 days.
• A brand-new listing cannot start on a sale. It has no price history, so there is nothing true for a "was" price to point to. Publish at the regular price first.
• A sale shows for at most 30 days. After that the crossed-out price is cleared automatically. The price you are selling at does not change; only the "was" line disappears.

Crossed-out prices set before the rule are left exactly as they are. Nothing is removed from listings retroactively.

Why the rule looks like this

This is the same logic as the European Union's Omnibus rule on price reductions: the reference price for a discount is the lowest price of the 30 days before it. The reason behind it is simple. Without such a rule, the easiest way to show "60% off" is to invent a price that was never charged, or to raise the price for a day and then "reduce" it. Both put a number in front of the buyer that describes nothing that happened.

That matters beyond any single listing. A buyer who learns that crossed-out prices on a marketplace mean nothing stops believing all of them, including yours when your sale is real. The seller who runs an honest two-week promotion pays for the seller who has shown "was $49" on a $9 product for a year. The rule protects buyers from a misleading number, and it protects honest sellers from having their real discounts discounted in the buyer's mind.

What the 30-day reference means in practice

Because the reference is the lowest price of the previous 30 days, the rule quietly limits how often you can run sales, without a separate waiting period:

• You sell a template at $20 for a month. You can set $20 as the crossed-out price and sell at $14 for up to 30 days.
• When the sale ends, the crossed-out price is cleared and the template still sells at $14. If you want to start another sale straight away, the lowest price of the last 30 days is now $14, so a crossed-out $20 is not allowed.
• Put the price back to $20. After 30 days at $20, the lowest recent price is $20 again, and you can run the next sale honestly.

In short: a sale on Getly is now a real event with a start and an end, and between two sales the product has to spend a month at its regular price. That is what makes the next sale mean something.

Timed access has its own prices

If you sell timed access, each period (one month, three months, a year) has its own price and can carry its own crossed-out price in the period editor. The rule described here applies to the listing's main crossed-out price. The honest reading is the same everywhere: a crossed-out number should be a price someone could actually have paid.

How to run a sale under the rule

1. Start with a regular price. Publish the listing without a crossed-out price. The form says so on creation: a crossed-out price can be added after the listing is published.
2. Keep it there long enough to be true. The price you later cross out must be one the listing had through the previous 30 days.
3. Set the sale on the Pricing step. Edit the product, fill in Compare at Price with that regular price, and lower the price you sell at. If the numbers break the rule, the form tells you which part: not above the price, above the 30-day low, or a listing with no history yet.
4. Plan the end. The crossed-out price disappears by itself after 30 days. If you want the sale to end sooner, remove it yourself and raise the price back.
5. Tell people when it runs. A sale with real dates is something you can announce on your Getly Page, in your shop announcement line, or to your followers. "Until the 20th" is only believable when it is true, and now it is.

What to do today

Open your product list and look at every listing that shows a crossed-out price. Old ones will stay, but ask yourself whether each one still describes something real. If a "was" price has been sitting there for months, consider removing it and returning the listing to one honest price; when you want to run a sale, you will then be able to run a real one, with a start date, an end date and a reason to buy this week rather than whenever. Current fees for sellers are on https://www.getly.store/pricing.