Pricing a digital product on vibes — 'I'll charge $19, that sounds right' — is how launches lose money quietly. This planner does the math first. Type every launch cost, set the fee stack for your platform (platform fee, payment processing, flat per-sale fee), and it shows a price ladder: at $9, $12, $19, $29, and $49, the fee per sale, what you keep, how many sales break even, and profit at 100 and 500 sales. Then test your own launch — your price, expected sales, and hours — for profit and your real $/hour. Who it's for: Gumroad and Etsy digital sellers — template, guide, preset, and printable sellers who want a price backed by numbers, not a guess, before they list. Demo proof (demo numbers, labelled demo): Demo launch: $120 launch costs, 10% platform + 3% payment + $0.25 per sale. At $19 (demo): $2.72 fee, $16.28 net per sale, 8 sales to break even, $1,508 profit at 100 sales. Your launch (demo): $19, 100 sales, 20 hours = $1,508 profit = $75.40/hr. Format + terms: Excel + Google Sheets, works on phone via Sheets app, one payment, no subscription, personal-use license, 30-day refund window. Start free: the Real $/Hour Calculator in this store.