Getly
On Getly, the refund window is a seller setting. You choose how long a buyer has to ask for their money back, with a platform floor of 30 days. On 14 September 2026, all but six live stores sit exactly on 30. Three chose 60. Three chose 90.
Six stores in the entire marketplace exercised a choice that costs nothing to exercise. That is close to perfect unanimity on a setting that is genuinely open, and it is worth asking why.
The floor is doing the work
The honest explanation is that almost nobody changes a default, and the honest follow-up is that this is exactly why the floor exists at 30 rather than at zero.
The setting used to allow less. Stores had windows as short as zero days while the marketplace's own structured data told search engines that a 30-day return applied — a promise the store had not made. Raising the floor to 30 for everyone fixed the contradiction in the only direction that does not involve lying to a buyer.
So the unanimity is not sellers agreeing. It is sellers not deciding, on top of a platform that decided for them. Which is fine — defaults exist to be a reasonable answer for people who have not thought about the question.
What a longer window would actually buy
For most digital products, not much. The complaint pattern that produces a refund request — the file is not what was described, the download does not open, the promised extra never arrived — surfaces within hours of purchase, not within weeks. A window measured in months mostly covers buyers who forgot they bought something.
There are exceptions, and the six stores that moved probably sit in them. A course consumed over eight weeks, a template someone buys before a project starts, a tool for a seasonal workflow — in all of these the buyer genuinely cannot evaluate the purchase inside thirty days.
If that describes your product, the setting is one field and it is a real differentiator, precisely because virtually nobody else has touched it.
The part sellers get wrong
A refund window is not a risk you are taking on. It is information you are giving a buyer before they decide.
The seller instinct is to treat every refund as a loss and every day of exposure as a liability. But the buyer's decision is made before the purchase, not after it, and a stated window is one of the few things on a listing that reduces the perceived risk of buying from someone unfamiliar. The refunds you avoid by having a short window are mostly purchases you did not get.
What to do about it
For most sellers: nothing. Thirty days is a sensible default and it is already set.
For sellers whose product takes longer than a month to evaluate: change it, and then say so on the listing. An unstated 90-day window is a setting. A stated one is an argument.
And for everyone: understand that the number is a promise the platform makes on your behalf to every buyer and to every search engine that reads your product page. It is worth knowing what you are promising, even if you decide the default was right.
