GetlyMost newsletters fail for the same reason: the writer sits down with a blank page instead of a structure. These 12 prompts give ChatGPT or Claude the structure, so you get a sendable draft in one pass.
How to use them
Replace everything in `[brackets]`, keep the role line at the top, and ask for plain text only. Never let a model invent prices, dates or customer names — feed those in yourself.
12 prompts
1. Welcome email — "Act as an email copywriter. Write a welcome email for a [shop/product] that sells [item] for [audience]. Goal: get the reader to [first action]. Tone: [friendly/professional]. 120 words, one idea, one CTA, three subject line options under 45 characters, plain text, no emojis."
2. Subject line bank — "Write 15 subject lines for an email about [topic]. Mix curiosity, benefit and urgency. Each under 45 characters. No clickbait, no ALL CAPS. Return as a numbered list with a one-line note on the angle used."
3. Cart abandonment — "Write a 3-part cart recovery sequence for [product] priced at [price]: email 1 after 1 hour (helpful), email 2 after 24 hours (objection handling), email 3 after 72 hours (last chance). 90 words each, no discount in email 1."
4. Re-engagement — "Write a win-back email to subscribers who have not opened in [60] days. Acknowledge the gap, offer one clear reason to stay ( [benefit] ), and give a one-click preference link. 80 words, zero guilt."
5. Product launch — "Draft a 4-email launch sequence for [product]: teaser, story, proof, last call. Each under 150 words. Include one subject line and one preview text line per email."
6. Newsletter issue — "Turn these raw notes into a weekly newsletter: [paste notes]. Structure: one-line hook, 3 short sections, one takeaway, one question for readers. Under 400 words. Keep my voice: [paste a previous email]."
7. Social proof email — "Write an email that shares one customer result: [result]. Do not exaggerate. Structure: the situation, what they did, the outcome, an invitation to try the same. 100 words."
8. Plain-text founder note — "Write a short, personal, plain-text email from the founder of [business] about [topic]. One story, one lesson, one link. No headers, no formatting, under 120 words, sounds like a person typing."
9. Post-purchase follow-up — "Write a post-purchase email sent 7 days after delivery of [product]: ask how it went, give one quick tip they may have missed, and invite a review. 100 words, no hard sell."
10. Referral ask — "Write an email asking happy customers to refer a friend. Explain who [product] is for, what the friend gets, and how to share. 100 words with a clear subject line."
11. Seasonal promo — "Write a [holiday] promotion email for [product] with [offer]. Lead with relevance to the occasion, not the discount. 130 words, one CTA, three subject lines, no false scarcity."
12. Plain-text reply template — "Write a warm, 5-sentence reply to a prospect who asked [question]. Answer directly first, add one useful detail, then one next step. No marketing fluff."
Why prompts beat templates
A template gives you the same words everyone else sends. These prompts make the model do the thinking for your specific list, offer and voice — and the structure stays consistent, which is what keeps open rates steady.
Where to go next
We keep 685 tested email prompts (newsletters, funnels, support replies, review requests) in one pack:
https://www.getly.store/store/dreamer-prompt-lab-muifdken
Same price as a coffee — $4.99, instant download, commercial licence, no subscription.