Getly
Printable wall art is one of the easiest digital products to start and one of the easiest to get wrong. The buyer pays a few dollars, goes to a print shop or a home printer, and finds out there whether the file was made with care: whether it fits their frame, whether it prints sharp at the size they want, and whether they are even allowed to print it for the office. This guide covers what to put in the file, how to describe it and how to price it.
The numbers come from the Printable Wall Art shelf on Getly, measured October 2026: 105 active listings, median price $4.99, with the middle half priced between $3.99 and $6.00.
1. Ship ratios, not one size
Frames come in a handful of aspect ratios, and a buyer with an 8x10 frame cannot use a file made for 2:3 without cropping. The professional answer is to ship one file per ratio, each covering a family of sizes:
| Ratio | Prints at | Pixels for the largest size at 300 DPI |
|---|---|---|
| 2:3 | 4x6, 8x12, 12x18, 16x24, 24x36 in | 7200 x 10800 (24x36) |
| 3:4 | 6x8, 9x12, 12x16, 18x24 in | 5400 x 7200 (18x24) |
| 4:5 | 4x5, 8x10, 16x20 in | 4800 x 6000 (16x20) |
| 11:14 | 11x14 in | 3300 x 4200 |
| ISO (1:1.414) | A5, A4, A3, A2, A1 | 7016 x 9933 (A1) |
Five files cover nearly every standard frame in the US and Europe. On the Getly shelf only 38.1% of listings mention a ratio and 34.3% mention A-sizes, so a listing that says "includes 2:3, 3:4, 4:5, 11x14 and A-series files" already reads more complete than most. Only 8.6% mention 8x10, one of the most common frame sizes in the US.
2. The 300 DPI math
DPI is not a quality setting; it is pixels per inch at print time. The size a file can print sharp at is simply:
largest sharp print in inches = pixels on the long side / 300
For a wall poster seen from a couple of metres, 150 DPI is still fine, which doubles the printable size. What matters is the pixel count, not the DPI label in the file. A 1000-pixel image labelled 300 DPI still prints sharp at only 3.3 inches.
Measured October 2026, 46.7% of listings on the shelf mention 300 DPI, but the image files actually delivered have a median long side of 1792 pixels. That is about 6 inches at 300 DPI, or 12 inches at 150 DPI. A listing that promises "print up to 24x36" with a 1792-pixel file is setting up a refund. Export at the pixel sizes in the table, or state honestly the largest size the file supports.
3. PDF, JPG or PNG
On the shelf 53.3% of listings deliver a PDF. A PDF is convenient for home printing and keeps the page size fixed, but print shops and online printing services usually ask for JPG or PNG. The common good practice:
- High-resolution JPG per ratio, quality 10-12, sRGB colour profile (home and online printers expect sRGB).
- PNG only if the design needs transparency or has large flat areas that JPG compression would band.
- A PDF with A4 and Letter pages for buyers who print at home.
- A short print guide (one page) explaining which file fits which frame.
Zip the set so the buyer downloads one file, and name each file by ratio, for example mountain-print_2x3.jpg. A buyer should never have to open five files to find the one for their frame.
4. Portrait, landscape and sets
Image files on the shelf are mostly vertical: 84.5% are portrait. That fits how most wall art is hung, and it also means landscape prints and matching sets of two or three stand out. Gallery-wall sets (three prints in one style, sold together) are an easy way to raise the order value without new artwork.
5. Mockups and previews
A buyer cannot hold a print before buying, so the listing images do that job. On the shelf 76.2% of listings show more than one image. A useful set of previews:
- The artwork flat, full frame, so the buyer sees the whole design.
- A framed mockup in a room, so they judge scale.
- A close-up crop at 100%, which shows the file is sharp.
- An image listing the included ratios and sizes.
Use mockups you have the right to use. Many free mockup files have a license that forbids using them to sell, which is a strange thing to discover after a takedown.
6. Pricing
The shelf median is $4.99, and 14.3% of listings use pay what you want, more than on most shelves. A sensible structure:
- Single print: $3 to $6.
- Set of three: about twice the single price.
- Large bundle or seasonal collection: $10 to $20.
On Getly there is no listing fee and no monthly plan. You keep 80% of each sale by default, 90% in a new store's first 90 days, and 90% on sales that come through your own link, your Pay Widget or your Telegram store. Volume tiers raise the default to 83%, 85% or 88% once prior-month sales pass $500, $2,000 or $10,000. Payouts go out on the 1st and 15th in USDT or USDC.
7. The license
Say clearly what the buyer may do. On the shelf, of the listings that set a license type, most are personal use. Spell out three things:
- Personal use: print for your own home, as many copies as you like.
- Commercial use: printing for a business space, a client or resale is a different license, priced higher or not offered.
- Not allowed: reselling or sharing the digital files.
8. The listing text
Write the description so a buyer can answer three questions without scrolling back: does it fit my frame, how big can I print it, and what am I allowed to do. A short template:
- What it is: style, subject, colours.
- What is included: the list of ratio files with their largest print size.
- How to print: home, print shop, online service; paper suggestion.
- License in one sentence.
- "This is a digital file; no physical print is shipped."
Put the subject and the room in the title ("Abstract botanical print, 2:3, living room wall art") rather than "Instant download". Every new listing on Getly is reviewed before it goes live, usually within minutes. When you are ready, open a store and list your first set; you can see what the shelf looks like at Printable Wall Art.
