Getly
Excel templates are one of the twelve largest shelves on Getly. Measured 26 September 2026, the category holds 125 active listings in a catalogue of 7,143, and it behaves unlike the shelves around it.
Prices are tight. The median paid price is $12.99, and the middle half of the shelf sits between $9.90 and $12.99. On the guides or illustrations shelves, the same measure spans tens of dollars. Here buyers have converged on what a working spreadsheet is worth, and sellers have converged with them.
A shelf of series sellers
There is roughly one shop for every six listings on this shelf, which is a much higher concentration than on book or illustration shelves. The typical Excel seller does not upload one budget tracker; they upload a family of them: budget, invoice, inventory, project plan, each in the same visual style.
That has two consequences for a newcomer. First, you are competing with sellers who already have consistency across a range, so a single, lonely template looks thin next to them. Second, a series is the natural shape of the product, and it is what you should plan for from the start, even if you publish one file first.
Video matters more here than anywhere else we measured
Listings on this shelf show 1.8 images on average, but 7.2% carry a video. That is the highest video share of any large shelf we measured, and it makes sense: a spreadsheet's value is what happens when you type into it, which a screenshot cannot show.
Across the catalogue, paid listings older than 30 days that carry a video draw about 2.05 times the average views of listings without one (the median is about 1.38 times). That is a correlation, and sellers who record a video are often the ones who polish everything else too. It is still the cheapest experiment available to you: thirty seconds of screen recording in which you enter three numbers and the dashboard updates.
For images, show the filled-in template, not an empty grid. An empty spreadsheet looks the same as every other empty spreadsheet. A budget with real categories, a chart that responds, and one close-up of the formula-driven summary tells the buyer what they are paying for.
Say what opens the file
Across the whole catalogue, only 9.53% of descriptions mention compatibility, software or requirements. On most shelves that is an omission. On this one it is the question every buyer has, because "Excel template" can mean at least three different things:
- Which Excel. A desktop version, Excel for the web, or Excel on a Mac. Features such as dynamic arrays, certain chart types and macros do not behave the same everywhere. Name the version you built and tested it in.
- Google Sheets. Many buyers will open your .xlsx in Sheets. Say plainly whether it works there, partly works, or does not. If you ship a separate Sheets version, say that too.
- Macros. An .xlsm file will trigger a security warning, and some buyers cannot enable macros at work. If your template needs them, say so before purchase, not in a readme after it.
Across the catalogue 23.60% of descriptions spell out what is included. For a spreadsheet, "included" means the list of sheets, what each one does, whether cells are locked, and whether there is an instructions tab. A buyer who can picture the workbook from the description has fewer reasons to hesitate.
Deliver the file, not a link to a copy
The most common external host for files in the catalogue is Google Drive. For spreadsheets there is a strong temptation to deliver a "make a copy" link to a Google Sheet instead of a file. Since 26 September 2026, a paid listing whose only content is a link to material hosted elsewhere goes to review instead of going live.
The practical answer is to upload the .xlsx itself, and, if you also offer a Sheets version, include the link as an addition in a text file alongside the real file. A buyer then owns a working copy even if the link later breaks, and the listing meets the rule.
Pricing inside a narrow band
With the middle of the shelf between $9.90 and $12.99, pricing is less about finding a number and more about deciding what sits inside it:
- The single template sits in the band. Price it there unless it does something its neighbours do not.
- A bundle of your series is the natural way up. If you sell four templates in the same style, a bundle priced below the sum of the four gives a buyer a reason to take all of them.
- A lite version as a free demo. Any seller can attach a free demo to a listing, and the product page then shows a "Try it free" button next to the price. Only 0.49% of listings use it. A version with one month of the budget, or with the dashboard sheet locked, lets a buyer test the formulas in their own copy of Excel before paying.
If you plan a sale, remember the rule introduced on 26 September 2026: a struck-through price must be a price the listing really had in the previous 30 days, a new listing cannot start on a sale, and the sale clears after 30 days.
Licence and support
Only 16.16% of catalogue descriptions mention a licence. Excel buyers are often small businesses, and their real question is whether they may use the template for client work or share it inside a team. Set the licence on the listing and add one sentence in the description.
Spreadsheet buyers also ask questions after purchase, most often about a formula that broke when they added rows. An instructions sheet inside the workbook answers most of them. A short FAQ in the description, which only 6.99% of listings include, answers the rest before they become messages.
What to do today
Take the template you know best and fill it with realistic data. Record thirty seconds of it responding to input, and take three screenshots of the filled-in version. Write down the Excel version you tested in and whether it works in Google Sheets. Add an instructions sheet, upload the .xlsx, set the licence and price it inside the band. Then plan the second template in the same style. Current seller rates are on the pricing page, and you can open a shop in a few minutes.
