How to Sell Digital Stickers Online: Formats and Bundles

If you want to know how to sell digital stickers online, the short answer is this: export clean transparent PNGs, add a GoodNotes or PDF sticker book for planner users, pack them in one tidy ZIP, state a licence, and price a themed bundle rather than a single sticker. This guide walks through each step for Getly sellers: formats, file sizes, naming, bundles, pricing, licences and what the listing needs to pass review.

What the sticker shelf looks like today

We measured the digital sticker sheets category on Getly on 4 November 2026. It holds 91 active listings. Prices are low: the median is $2, and the middle half of listings sits between $1 and $3.99. 6.6% of the listings are free.

If you look only at listings with "sticker" in the name (48 of the 91), the picture is similar: a median of $2.25, the middle half between $1.99 and $3.13, and 8.3% free.

The licence numbers are the interesting part. In the whole category, 26.4% of listings allow commercial use, 11% are personal use only, and 60.4% state no licence at all. Among the "sticker" listings, 33.3% are commercial, 10.4% personal and 52.1% state none. A buyer who wants to use stickers in their own shop or on a client's planner has to guess on more than half the shelf. Stating a licence is the cheapest way to stand out.

You can browse the shelf yourself in digital sticker sheets before you set your price.

The formats buyers expect

Digital stickers are used in two main ways: dragged into a digital planner on a tablet, or printed and cut at home. Most buyers want the first, some want both. Ship the formats that match the use.

File	Who it is for	What to check
Single PNG per sticker, transparent background	Digital planner users, crafters, people who import into any app	Trimmed to the sticker edge, no white box, about 500 to 1000 px on the long side
Full sheet PNG	Buyers who want to see the whole set at once, or crop their own	Transparent background, stickers spaced so they are easy to lasso
Sticker book as .goodnotes or PDF	GoodNotes and Notability users who copy stickers from a book page	One theme per page, stickers not overlapping, file opens on a tablet
Print-and-cut PDF	Buyers who print at home	300 dpi, cut lines or a bleed, sized for A4 and US Letter

A few rules hold for all of them:

• Transparent PNG, not JPEG. JPEG has no transparency, so every sticker arrives in a white rectangle. If you keep JPEG previews, say clearly that the stickers themselves are PNG.
• RGB for screens. Digital stickers are seen on a display. Export in RGB (sRGB). CMYK only matters for professional print, and home printers handle RGB files well.
• 300 dpi for print, pixels for screens. Dpi means nothing to a planner app. What matters there is the pixel size. For printing, a sticker 5 cm wide at 300 dpi needs about 590 px.
• Do not oversize. A 3000 px sticker makes a planner file heavy and slow on an older tablet. 500 to 1000 px covers most uses.

Apps change their import options over time, so describe what is inside your files (PNG, PDF, .goodnotes) and let the buyer match it to their app, rather than promising how a given app behaves.

File sizes, naming and the ZIP

A buyer opens your download on a phone or tablet more often than you think. A clean archive saves them time and saves you messages.

• One ZIP, clear folders. For example: 01_PNG_individual, 02_PNG_sheets, 03_GoodNotes_book, 04_Print_PDF, plus a short README.pdf with the licence and how to import.
• Readable file names. autumn-leaf-03.png beats IMG_4482.png. Number stickers so the order matches your preview images.
• Compress before upload. The built-in Tools page in your dashboard compresses and converts files up to 200MB. Free accounts get 10 tool operations a day, and a failed operation costs nothing. The original file is never changed.
• Upload the file itself. Getly accepts files up to 2 GB. A listing whose only delivery is a Google Drive, Dropbox or Mega link is refused at publish. A Canva or GoodNotes template link next to a real uploaded file is fine.

Bundles and pricing

With a median of $2 on the shelf, single stickers do not carry a listing. Buyers compare sets. Three patterns work well:

1. Themed sets. One theme, 40 to 100 stickers: a month of weather icons, a habit tracker kit, a study set. The count is a concrete fact for the listing and for the buyer.
2. Seasonal sets. Autumn, Advent, Christmas and New Year planning start now, in November. A seasonal set listed early has time to pass review and be found.
3. Bundles of sets. Combine three or four themed sets into one bundle at a lower price per set.

There is also a money reason to bundle above about $6. On card orders the processing cost is 2.9% + $0.30. Getly never takes less than that processing cost plus 2%. On a $2 card sale, the fixed 30 cents alone is 15% of the price, so the fee ends up above your normal rate. From roughly $6 upward the normal tier rate applies. Crypto orders cost about 0.5% with no fixed fee, so they never hit this floor.

Option	Typical price	Comment
Free sample sheet	$0	Lets people try your style; link your paid sets in the description
Single themed set	Around the $2 median	Fine as an entry, but small card orders pay the fee floor
Bundle of 3 to 5 sets	$6 and up	Clears the card fee floor, better value per sticker

A free sample works as a shop window. The Potato Life Sticker Pack is a free listing that puts its format, "Transparent" and "PNG", straight into the title. A buyer knows what they get before opening the page.

Pick a licence, and say it plainly

Every Getly listing states a licence. The options are: personal use only, commercial use allowed, extended (commercial use plus client work), public domain (CC0), or custom terms you describe in the listing. The product page then answers the licence question in its pre-purchase FAQ from that choice.

• Personal use only suits stickers people put in their own planner.
• Commercial use allowed lets buyers use stickers in products they sell, such as their own printed planners. Say whether reselling the sticker files themselves is allowed. Usually it is not.
• Extended fits buyers who design planners for clients.

Since more than half of the shelf states no licence, a clear one line in your description ("Personal and small-shop commercial use, no resale of the files") answers the question most buyers would otherwise ask you.

A listing that passes review

Every new listing on Getly is reviewed by the team before it goes live, by hand, several times a day. Approval usually takes a few hours and can take until the next morning. If something is wrong, the rejection says what to fix.

Before that, the listing needs a quality score of at least 70 out of 100. The score is counted by fixed rules, and a brand-new listing can reach 100:

• Description: up to 25 points, full points from 1,200 characters. Split it into three or more paragraphs or use a list (10 points).
• Concrete facts: name what the buyer gets, with two facts such as "72 stickers" and "transparent PNG, 800 px" (10 points).
• Images: four or more for the full 25 points. Show the full sheet, a close-up, the stickers inside a planner page, and the folder structure.
• Short description of 40+ characters, at least 3 tags (up to 10), a licence, a category, and a video or preview make up the rest.

Images must be JPEG, PNG, WebP or GIF, up to 5MB each. The cover cropper is framed to the product card at 16:10, and 1920x1200 is the recommended size. If you worry about previews being copied, the Tools page can tile your store name across preview images as a watermark.

What you keep and when you are paid

There are no listing or monthly fees. Getly takes a commission only when a sale happens:

• You keep 80% by default.
• You keep 90% on every sale during the first 90 days of a new store.
• You keep 90% on sales through your own personal link (?sref=), your Pay Widget or your Telegram store.
• Volume tiers raise your share to 83%, 85% and 88% when the previous month's completed sales reach $500, $2,000 or $10,000.

Payouts go out in USDT or USDC on the 1st and the 15th of each month. BNB Smart Chain pays from $5, Tron from $15 (USDT only). Each sale is held for roughly a month before it is paid out. No identity check is needed, only a wallet address and a network. Buyers have a 30-day refund window, and a Getly admin decides each request.

Checklist before you publish

1. Transparent PNGs, trimmed, 500 to 1000 px, RGB.
2. Optional sticker book (.goodnotes or PDF) and a 300 dpi print PDF.
3. One ZIP with numbered folders and a README.
4. A themed set or bundle, priced with the card fee floor in mind.
5. A licence chosen and repeated in one plain line.
6. Four images, a 1,200-character description with counts and formats, tags.
7. Listed in the sticker sheets category, early enough for the season.