The problem

The budget with an extra zero. The campaign that kept running a week after the promo ended. The "Spanish" ad set that went out in English. The UTM name copied from last year's campaign, so this year's results landed in last year's report. The landing page form that silently failed on mobile.

Every agency has these stories. Most never make the news. They show up as a make-good, an awkward client call, or a credit on next month's invoice.

This is not a rare edge case. In Fluency's 2026 Agency AdOps Benchmark — a survey of more than 170 US independent agencies and in-house advertising teams — 71% of ad ops teams said manual processes put client campaigns at risk, and 87% still pace budgets by hand. A Claravine survey found advertisers estimate the wrong creative reaches the wrong consumer about 25% of the time. DoubleVerify's 2025 survey found marketers spend about 10 hours a week on manual campaign optimization.

And when something goes wrong, the agency pays twice: once in money (pay the client back, or reduce fees over time) and once in trust. A client who finds a 20–30% variance between your numbers and their CRM rarely recovers trust.

The kit

A launch-gate system: 40 checks across 7 gates, budget math, a UTM builder, an incident log, and a client sign-off record. Two people touch every launch: one BUILDS, a different person CHECKS. The check takes ~30 minutes. One caught error pays for the kit many times over.

The 7 gates

1. Budget & Pacing — daily vs lifetime, extra zeros, end date, bid strategy, day-1 cap, flight arithmetic. 2. Targeting & Audience — geo, audience match, exclusions, overlap, device, language. 3. Tracking & UTM — UTM on every link, format validation, no recycled names, pixel firing on the real action, CAPI dedup, consent gating. 4. Creative & Copy — approved version, headline-offer match, no placeholders, prices/dates correct, disclaimers, mobile render. 5. Landing Page — URL live, form submits end-to-end, thank-you page fires, loads fast on mobile, CTA works, no broken links. 6. Approvals & Compliance — client sign-off on file for THIS campaign, covering the exact creative + budget + dates, no unsupportable claims, two-person check. 7. Post-Launch Controls — day-1 check scheduled, kill-switch owner named, reporting cadence set, incident log ready, end-of-flight review set.

What's inside (24 files)

- 11 workbooks (EN, ZH, FR, ES, AR RTL, RU, DE, JA, PT, HI, IT), 7 sheets each: START, PRE-LAUNCH-CHECKLIST (40 checks, formula verdict: GO / HOLD / NO-GO), BUDGET-PACING (spend-at-risk math), TRACKING-UTM (UTM builder + validation + pixel test log), INCIDENT-LOG, SIGN-OFF, WORKED-EXAMPLE. - QUICK-START guide (~2,500 words): the 7 gates, the two-person rule, setup, a full launch run, budget math, the UTM builder, the incident log, sign-off, common mistakes, and cited sources. - WORKED-EXAMPLE: a complete fictional campaign where the check catches 3 errors before launch — a budget typed as $4,000 instead of $400 ($7,200 at risk if it ran 2 days unnoticed), a UTM name recycled from last year, and a landing page form dead on mobile. - FAQ (12), LIMITS (11 honest limits), INVENTORY, PRICING-NOTE, QA-REPORT. - FREE SAMPLE: the full English workbook with the fictional campaign filled in. - 2 real screenshots of the actual workbook files.

Who it is for

Agencies and freelancers who run paid campaigns for clients (Google, Meta, TikTok, LinkedIn) and do not have a dedicated QA tool — especially teams of 1–10 people whose current launch check is memory, a Slack message, or nothing at all.

Honest limits

- Does NOT connect to ad platforms or auto-check anything. Every check is manual. - Does NOT guarantee zero errors. It makes the common expensive errors get checked. - Does NOT give legal advice.
- Check items are in English in every workbook (ad-platform terminology is English in every market); sheet names and headers are in your language. - The worked example is fictional teaching material. Industry figures are the cited sources' figures, not ours.

License

$29 one-time, Commercial license. One company / one legal entity.