A stall fee looks small until you add everything else. Before you book, work out how many sales you need just to cover the day.
Step 1: Add up the cost of the day
Step 2: Find the profit on an average sale
Take a typical sale and subtract what it cost you: materials, packaging and any card-reader fee. What is left is your profit per sale.
Step 3: Divide
Sales needed to break even = cost of the day ÷ profit per sale
A worked example (made-up numbers)
If you have never sold 21 items at a fair, the stall is a gamble. Try a cheaper fair, share a stall, or raise the profit per sale first.
Two quick ways to improve the numbers
1. Raise the average sale. A small bundle or a "2 for" offer adds profit without needing more customers.
2. Cut the fixed costs. Share a stall and split the fee, or skip fairs that are far from home.
Free tools
The full planner
The [Craft Fair Planner](https://www.getly.store/product/craft-fair-planner-break-even-stock-plan-and-packing-list) puts all of this on paper: a go / no-go page, a stock plan, a timeline, a sales log and a review page for after the fair.
