Getly
Almost every piece of advice about publishing assumes a clock. Post in the morning. Launch on a Tuesday. Avoid the weekend. On 19 September 2026 we checked when the 6,519 active listings in the Getly catalogue were actually created, and the shape does not match any of it.
One caveat up front, because it is the whole frame of the piece: this measures when listings are created. It is a fact about the people making things, not about when anyone arrives to look at them.
Friday, not Monday
Active listings by the weekday they were created:
- Friday — 1,077 (16.52%)
- Monday — 1,009 (15.48%)
- Tuesday — 974
- Thursday — 956
- Wednesday — 949
- Saturday — 794
- Sunday — 760 (11.66%)
Working days hold 76.16% against the weekend's 23.84%, which is unsurprising. What is mildly surprising is the shape inside the week. It is not a Monday peak sloping downward, which is what "start your week right" advice implies. Friday is the high point, and the four days before it sit within about a hundred of each other — a flat plateau with a small lift at the end.
The plain reading is that publishing is a finishing task. It happens when the work is done, and work gets finished at the end of a week more often than at the start of one. Saturday and Sunday then absorb the overflow: the weekend is not empty here, it is 23.84% of everything.
06:00 UTC is the busiest hour by a distance
By hour of creation, in UTC:
- 06:00 — 580 (8.90%)
- 08:00 — 387
- 11:00 — 386
- 07:00 — 376
- 14:00 — 359
- 19:00 — 331
The quietest hours are 01:00 with 102 and 23:00 with 136. If the day were flat, every hour would hold about 272. The 06:00 hour holds more than twice that, and nearly double the next busiest hour on the list.
06:00 UTC is late morning in Karachi, mid-morning in Cairo, breakfast in Lagos, and the middle of the night across North America. A spike of that size at that hour is not a scheduling habit anyone was taught. It is a geography.
The language measurement points the same way
96.90% of listings are authored in English, which is what you would expect of a marketplace whose interface defaults to it. The order underneath that is where it gets specific.
The second most common authoring language is Arabic, at 1.20% — ahead of French at 0.86%, and ahead of Spanish. German, one of the three fully translated storefront languages, is the rarest thing on the list at 2 listings.
So a storefront can be fully translated into a language almost nobody writes in, while the second most used authoring language has no storefront translation at all. Those two facts sit next to each other and say something plain: the English in this catalogue is a working language, not a first one.
What this changes, and what it does not
It does not tell you when to publish. Nothing here measures demand, and a creation timestamp has no relationship to when a listing gets found. A digital listing published on a Sunday at 03:00 is discoverable at the same rate as one published on a Tuesday at 10:00, because the surface it lives on is a catalogue and a search index rather than a feed. Timing advice borrowed from social platforms is solving a problem that does not exist here.
What it does change is your sense of who you are standing next to. If your mental picture of the rest of the catalogue is somebody in London or Chicago working office hours, the measurement says otherwise. The busiest hour is one in which most of North America is asleep, and the second language of the catalogue is one the interface does not speak.
Two things follow. Write for a reader whose English is excellent and second. Short sentences, no idiom, no wordplay in the product title — that is not writing down to anyone, it is matching the 96.90%. And stop assuming the rest of the catalogue is on your clock. If you are timing anything against it, you are timing it against a day that starts at 06:00 UTC and peaks on a Friday.
