Getly
The last thing a seller does before uploading is export. The first thing a buyer sees after paying is whatever that export was called. Those two moments are separated by about four seconds of attention, and the file keeps the name for as long as the buyer keeps the file.
On 19 September 2026 the Getly catalogue held 6,519 active listings and 9,508 delivered files, 138.5 GB of them. We read the filenames.
What 9,508 filenames look like
Separators first, because that is the decision the export dialogue makes for you unless you overrule it:
- contain a space — 3,581 (37.7%)
- contain an underscore — 3,913 (41.2%)
- contain a hyphen — 2,256 (23.7%)
- entirely lowercase — 3,170
- contain non-ASCII characters — 477
- uppercase file extension — 19
The median name is 26 characters long; the longest is 200. Nothing in that list is wrong on its own. A space in a filename is not a defect — it inconveniences a handful of command-line workflows and nothing a normal buyer will ever do. The 477 files with non-ASCII characters are mostly correct, because the product is written in that language and the name should be too.
One name in eight is dated
This is where the numbers stop being neutral:
- a date stamp in the name — 1,180 (12.4%)
- a version or draft marker: v2, draft, rev — 550 (5.8%)
- the string "copy" or "(1)" — 257
- named after the tool that made it: chatgpt, midjourney, dalle, stable-diffusion — 147
- untitled, document or "new" — 111
- a screenshot — 85
- a Canva export — 64
- the word "final" — 62
The date stamp is the most common by a distance. 1,180 files, 12.4% of everything delivered, carry a date in the name — and a date in a filename answers a question only the person exporting it was asking. The buyer does not know what happened on 14 March. They know they bought something today.
The version markers are fewer and land harder. invoice_template_v2_final (1).pdf is a complete account of a file's editing history and says nothing whatsoever about what the file does. Worse, it tells the buyer something true and unflattering: nobody looked at this again after it left the editor. Screenshot 2026-03-14.png says the same thing in one fewer word.
The names that repeat
86.8% of filenames in the catalogue are unique — 8,256 distinct names across 9,508 files. The reuse is concentrated in a short list of generic companions:
- product-info.txt — 190
- how to use.txt — 71
- prompt.txt — 69
- examples.txt — 67
- cover.png — 61
These are the readme files of the digital-goods world. Fine as a concept, weak as an execution: someone who owns work from four different shops now has four files called product-info.txt in one folder, and the only thing distinguishing them is the timestamp the operating system attached.
Name it what they will search for
The instruction is one sentence long: put your product name in the filename, and put nothing in it that the buyer did not pay for. Concretely, four subtractions and one addition.
Remove the version. If you ship an update, the library hands over the new file. The v2 in the name only advertises that there was a v1 they do not have.
Remove the date. The store already records the purchase date, and a date in the name ages the product on someone else's disk a little more every day.
Remove the tool. 147 files are named after the generator that produced them. That is a sentence about your process, appearing in a stranger's Downloads folder, permanently.
Remove "copy", "(1)" and "final". All three are residue from the minute you were still deciding something. The deciding is over.
Add the product name. In six months nobody browses for a file. They type three words into a search box — most likely the words on your listing — and whatever matches is what they find. If the listing is called Minimal Invoice Kit and the file is called template_final_v3.pdf, it does not match.
None of this changes what is inside the file. It changes whether the file can be found again, which is the difference between a product somebody owns and a product somebody lost. The field sits right next to the upload when you list something on Getly, and it takes the same amount of time either way.
