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Comparison

Stan Store vs Beacons for creators selling downloads

Two link-in-bio storefronts compared on the axes that matter for downloads: who brings the traffic, how you pay, what the page does besides selling.

5 min read
870 words
Stan Store vs Beacons for creators selling downloads

Stan Store and Beacons are the two names that come up when a creator with a following wants to sell a guide, a preset pack or a template straight from their social profile. Both are link-in-bio storefronts: one page, a few products, a checkout, all reachable from the single link your profile allows. They look alike at first glance. They differ in what they assume about you, and that decides which one fits.

What they have in common

Both put selling where your audience already is. A follower taps the link in your bio, sees the product, pays, and gets the file, without leaving for a separate website. For a creator who sells to people who already trust them, that short path is the whole point.

Both also share the limit of the shape. A link-in-bio store does not bring anyone to you. It converts the attention you already earned on another platform. If a video does well, the store does well that week; if nothing is posted, nothing happens. Keep that in mind when you compare them, because neither can fix a traffic problem.

Stan Store: a checkout built for simplicity

Stan Store is known for a focused design: a clean mobile storefront for digital products, courses, coaching calls and bookings, with the purchase happening in a few taps on the same page. Its positioning leans towards creators who want to sell something specific and do not want to assemble tools to do it.

Its pricing has generally been a subscription, which suits a creator who sells steadily and prefers a predictable monthly cost to a share of every sale. Plans, trials and what each includes change, so read Stan Store's current pricing page rather than any summary.

Beacons: a creator toolkit with a store inside

Beacons positions itself more broadly. Alongside the link-in-bio page and a store for digital products, it offers tools a creator uses around brand work, such as a media kit, and email features for staying in touch with an audience. It has been known for a free tier that lets someone start without paying up front, with paid plans that add features.

That breadth suits a creator whose income is a mix: some sponsorships, some products, some affiliate links. It suits less well someone who only wants a checkout. How the free tier and the paid plans work today, and what each costs per sale or per month, is on Beacons' own pages.

The axes that actually decide it

QuestionStan StoreBeacons
ShapeFocused storefront and checkoutBroader creator toolkit with a store
How you usually payA subscriptionA free tier, then paid plans
Beyond sellingCourses, bookings, coachingMedia kit, email, brand work
Who brings buyersYouYou

Check the middle two rows on each platform before you commit, because pricing is the part that moves. The last row does not move, and it is the most important one.

Where a marketplace fits

Both tools answer "how do my followers buy from me". A marketplace answers a different question: "how do people who do not follow me find what I made". They are complements, not rivals, and a download can sit in both.

Getly is a marketplace. Measured 26 September 2026, the catalogue holds 7,143 active listings across 437 leaf categories with at least one listing, and nothing is exclusive by default. A listing needs a file (or a declared delivery mechanism), an image, a category, a name of at least 5 characters and a description of at least 150 characters. Buyers pay by PayPal or cryptocurrency; sellers are paid on the 1st and the 15th in USDT or USDC on BNB Smart Chain (minimum $5) or Tron (minimum $15, USDT only), with no bank account and no KYC.

It also has its own link-in-bio page. Getly Pages gives everyone a free page at yourname.getly.page. Six templates (Designer, Author, Developer, Musician, 3D artist, Coach) plus Blank are filled from what your shop already has: name, logo, banner, catalogue, social links, reviews. A block with nothing to show is left out, so a new page does not open with empty sections. Measured 26 September 2026, 38.5% of published pages started from a non-blank template. Accent and background colour are free; a custom domain is Pro.

If you want the buyer relationship that storefront tools are valued for, Getly's signed sale.completed webhook carries each order with the buyer's email, so you can add a buyer to your own list on your own system. Getly's current rates are on the pricing page.

Choosing

Pick Stan Store if you sell a small number of products to an engaged audience and value a fast, focused checkout with a predictable monthly cost.

Pick Beacons if your income is a mix of brand deals and products and you want the tools around that work in one place, starting without an up-front fee.

Add a marketplace listing to either if your download could interest people outside your following. Something you can do today: take the product that sells best from your bio link, write down in one line who would search for it without knowing you, and list it on a shelf where that person already looks.

Frequently asked questions

Are Stan Store and Beacons marketplaces?

No. Both are link-in-bio storefronts: a page you put in your social profile that lets your own followers buy from you. Neither sends you strangers from a shared catalogue in the way a marketplace does, so both work in proportion to the audience you already have.

Which one is cheaper?

It depends on how much you sell and which plan you pick, and both have changed their plans over time. One may suit a flat subscription, the other may suit starting on a free tier and paying more as you sell. Check each platform's current pricing page before deciding; this article quotes no fees on purpose.

Do I get my buyers' email addresses?

Storefront tools generally give you the customer relationship, which is one of their main advantages over a marketplace. Confirm how exports and email tools work on each platform today. On Getly, the signed sale.completed webhook carries the buyer's email with each order.

Can I sell the same download in several places?

Yes, where your agreements allow it. A link-in-bio store serves the followers you have; a marketplace listing can reach people who have never seen your profile. Getly asks for no exclusivity by default.

Does Getly have a link-in-bio page?

Yes. Getly Pages gives everyone a free page at yourname.getly.page. Six templates (Designer, Author, Developer, Musician, 3D artist, Coach) plus Blank are filled from what your shop already has. Measured 26 September 2026, 38.5% of published pages started from a non-blank template.

How do Getly buyers pay and how are sellers paid?

Buyers pay by PayPal or cryptocurrency. Sellers are paid in USDT or USDC on BNB Smart Chain (minimum $5) or Tron (minimum $15, USDT only) on the 1st and the 15th, with no bank account and no KYC. Current rates are on https://www.getly.store/pricing.

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