Getly
A coupon lets a buyer enter a code at checkout for a percentage or fixed discount. On Getly, 130 active coupons exist across 99 stores as of 14 September 2026 — about two percent of stores use them at all.
They take two minutes to set up and they are the only tool on the platform that lets you change a price for some buyers and not others.
Making one
- Open Dashboard → Coupons.
- Create a coupon and choose the code. Short and typeable beats clever — buyers type these on phones.
- Pick the type: a percentage off, or a fixed amount off.
- Set the value.
- Optionally set a usage limit and an expiry date.
- Save. The code works immediately at checkout.
The discount comes out of the sale total before the split, so you and the platform share the cost of the discount in the same proportion as the sale. You are not paying commission on money you did not receive.
The three settings that matter
The limit. A coupon with no usage limit and no expiry is not a promotion — it is your new price, and it will be found and shared. Every coupon intended as a promotion needs at least one of the two set.
The expiry. A deadline is most of what makes a discount work. "20% off" is a price. "20% off until Sunday" is a reason to decide now. The second converts better and costs the same.
Percentage versus fixed. Percentages scale with the basket and suit stores with a price range. A fixed amount is more legible on a low-priced catalogue — "$3 off" on a $7 product reads as a real saving in a way that "40%" somehow does not.
What to use them for
A launch. A time-boxed discount on a new product, announced wherever your audience is, concentrates early sales into a window where you can see whether the product works.
An audience you already have. A code for your newsletter or your followers is a way to reward the people who brought themselves, and it pairs naturally with your own link — a sale that arrives through your own referral link is charged at 10% rather than the standard rate, so the discount costs you less than it appears to.
Recovering a specific conversation. A buyer who asked a question and did not buy is worth a code. It is a follow-up with a reason to exist.
The mistake
Running a permanent coupon and advertising it on the product page.
At that point the discounted price is the price, and you have added a step to checkout for no gain — plus you have taught returning buyers to search for a code before every purchase, which is a habit that costs you on every sale afterwards. If you want the lower number, set the lower number.
Check it before you share it
Buy something in your own store with the code applied. Getly has a sandbox mode for exactly this: a real checkout with a test card, a real receipt and a real download, that touches none of your figures. Two minutes of checking beats discovering a typo from the person who could not use it.
