Getly
A listing on this marketplace exists three times: at its English address, at /ru/ and at /de/. Until the page has a real translation, the two localised addresses show the original text and tell search engines not to index them — a Russian buyer should not be sent to a page that says Russian in its address and English in its body. This week the translation reached the whole catalogue.
The numbers
- 4,749 active listings are written in English. 100% have a Russian page and 99.9% a German one; the remainder is in the hourly queue.
- 136 active listings are written in another language: Arabic 58, French 24, Spanish 21, Russian 18, Polish 3, Turkish 2, one each in Portuguese, Japanese and Chinese, and 7 marked "other".
- Until this week those 136 had no translated pages at all. The translator only ran on English. A Russian buyer opening an Arabic listing's
/ru/page got Arabic, under a no-index flag.
Now the source can be any language the translator can name, and the Arabic, French, Spanish, Polish, Turkish, Portuguese, Japanese and Chinese listings have their Russian and German pages. The Russian-language listings get German. The seven marked "other" get nothing — deliberately. "Translate from other" is a guess about what language the text is in, and a guess is not something we publish under a seller's name.
How it works, so you know what to expect
The translation is generated by an AI translator, within a couple of hours of publishing, from the name, the short description and the full description. The title is translated in its own separate call, because a translator given the whole listing at once tends to leave a descriptive title untranslated as though it were a brand name — we measured this at over half of Russian titles before the fix. Brand names are still left alone; "Notion Planner" stays "Notion Planner". The translation is tied to a fingerprint of your source text, so when you edit the listing it is redone, and when you do not, it is not.
Nothing is required of you. Write the listing in whatever language you write best, set the content language correctly, and the other two pages appear. Setting the language correctly is the one thing that matters: a Spanish listing marked English will be "translated" from English and come out wrong.
What it changes
The localised page stops being a copy of the English one with a different address. It gets its own title tag, its own description, and it becomes indexable, which is the point: the sitemap now lists the Russian and German addresses of every fully translated listing, and a buyer searching in Russian can land on a page that is actually in Russian. For the 136 non-English sellers this is the larger change — their products were, until this week, findable in exactly one language, and it was not one of the three the site speaks.
What it does not do
It does not translate your files. A PDF written in Arabic is sold in Arabic, and the translated page should say so — the translator translates your description of the product, not the product. If your listing does not state the language of the file itself, add a line. It is the first question a buyer in another language will have, and it is the one question the translation cannot answer for you.
