itch.io alternative for selling digital work

itch.io is where a great deal of indie work lives — games first, then the tools, assets, soundtracks and zines that grew up beside them. If you sell there and you are wondering what else exists, this is a comparison rather than a pitch. The two places are different shapes, and for many sellers the honest answer is both.

What itch.io does well

The audience is a games audience. Someone browsing itch.io is already in the mood to try something odd. That is a specific kind of discovery no general marketplace reproduces, and if your work is a game, a game asset or something adjacent to one, it is the most valuable item on this page.

Jams and devlogs. A game jam gives a page a reason to exist on a deadline and an audience that arrives at the same moment. Devlogs give people a reason to come back before there is anything to buy. Both are community mechanics rather than marketing features, which is exactly why they are hard for another platform to copy.

The creator sets the platform's share. itch.io's model lets the seller decide what cut the platform takes, which is unusual enough to be worth stating plainly. How that works today, and under what conditions, is on itch.io's own pages — the terms are theirs to describe, not ours to summarise.

Pay-what-you-want is also native to the culture there rather than a checkbox someone remembered to tick. Buyers expect a "name your price" field and a fair number of them pay over the suggestion. That expectation is a genuine asset and it took years of behaviour to build.

Pay what you want, measured somewhere else

Getly has the same mechanism. Because the catalogue around it is broad rather than games-first, it shows how the feature behaves when the surrounding culture does not already assume it.

Measured 19 September 2026: 7.09% of listings are pay-what-you-want. Of those, 29.44% set a $0 minimum — a true name-your-price, free included. The rest set a floor, and across them the median minimum is $2.00 against a $5.00 suggested price.

That gap is the part worth carrying across. Sellers who use the mechanism deliberately tend to anchor the suggestion at roughly two and a half times the floor, which is a different instrument from a $0 floor with a $5 suggestion. One says "pay if you can", the other says "this is what it is worth, but I will not stop you". Both are available and they move with different intentions.

A broad shelf rather than a games shelf

This is the real structural difference, and it cuts in both directions.

The catalogue holds 6,519 active listings spread across 425 populated categories of the 701 that exist. The largest single shelf is PBR Materials & Textures at 8.21% of live listings, which is to say that nothing dominates. Delivered files come to 138.5 GB.

Compare that to a marketplace whose centre of gravity is games. On itch.io, someone looking for a tileset is in the right building and knows it. On a broad catalogue the opposite holds: no single vertical carries the traffic, so nothing is the obvious front door, but a far wider range of work has a category that actually fits it rather than a nearest approximation.

If what you sell is unmistakably a game, that breadth is not an advantage. If what you sell is a texture pack, a font, an audio loop, a template or a course that merely happened to find a games audience, it is.

Getting paid

Getly pays out twice a month, on the 1st and the 15th, in USDT or USDC on BNB Smart Chain or Tron. Buyers pay by PayPal or cryptocurrency.

The reason that matters is narrow, and for some people it is the entire comparison: a stablecoin payout does not require a bank account in a country a payment processor has decided to serve. If a platform has ever told you your country is unsupported, that sentence is the whole article.

Rates move, so no figure for them appears here. The current commission, the volume tiers and the payout minimums live on the pricing page, which is the only place worth reading them from. The same courtesy applies in the other direction — whatever itch.io's current revenue share and payout terms are, read them on itch.io.

Who should use which

If your work is a game and your audience arrives through jams, itch.io is not something to replace. Nothing else has that room, and an article that pretended otherwise would be easy to check and wrong.

The sellers who gain from a second listing are the ones whose work is only incidentally games-adjacent — assets, textures, audio, templates, print-ready art — and the ones who cannot be paid by bank rails at all. Neither platform asks for exclusivity by default, so the honest experiment is to put the same file in both places and read the result rather than argue about it in advance. There is no listing fee on either side of that test; the cost is one upload and the patience to wait for numbers.