YouTube pays, TikTok pays, sponsors pay — but which one pays you best for the hours you actually put in?

YouTubers, TikTokers, and Instagram creators earning from more than one place who want to know which platform is actually worth the hours.

One row per payment: platform, income type (AdSense, affiliate, sponsor, digital sale), gross amount, fee rate if the platform took a cut, expenses, and hours. Fee, net, and real $/hour calculate on every payment, plus a by-platform rollup. Works in Excel, Numbers, and Google Sheets; clean copy + filled demo copy included.

Demo numbers: $1,245 gross, $19 fees, $80 expenses, $1,146 net over 37 hours = $30.97/hr overall. By platform (demo): YouTube $34.09/hr, Instagram $46.67/hr, Other $42.75/hr, TikTok $10.63/hr.

Excel + Google Sheets, works on phone via Sheets app, one payment, no subscription, personal-use license, 30-day refund window.

Start free: the Real $/Hour Calculator in this store.